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Who we are

Built for families, powered by AI.

MISA is the AI companion that grows with your child, built by a team who believes technology should bring families closer, not replace the moments that matter.

Our mission

Why we build MISA.

Most technology is built for adults, then adapted for kids. We build MISA the other way around, starting with what a child actually needs: patience for every question, real conversation instead of scripted answers, and enough intelligence to keep up as they grow. The result is AI a parent can trust, and a child genuinely enjoys talking to.

MISA engineering and development
MISA robot, our story
Our story

Just the start.

MISA reached the world for the first time in April 2020 through Indiegogo, and the response told us we were onto something real, backers funded us more than four times over within two months. That was just the start. Every year since, MISA has kept growing, new features, new capabilities, and now a genuine AI mind, because the first version was never meant to be the final one.

From idea to reality

The making of MISA, early concept and design

The earliest designs, brought to life.

MISA ready for production

From prototype to production line.

Leadership

A message from our founder

Before Misa Robotics, Deepak Bhatia spent over a decade building and scaling a consumer electronics brand across more than 45 countries, growing it to nearly a million devices sold before leading it through a successful acquisition. In 2020, he set out to build something different: a robot that could be a genuine companion for every family, not just another device on a shelf.

That vision has come a long way. MISA has grown from an early idea into a robot trusted by over 100,000 families, recognized by outlets like TechRadar and Mashable, and now powered by real conversational AI. The instinct behind that earlier success is the same one behind MISA today: build something real, make it work at scale, and never lose sight of the people actually using it.

Deepak BhatiaFounder & CEO, Misa Robotics

Deepak Bhatia, Founder and CEO of Misa Robotics

What we stand for

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Engineered to Last

Every MISA passes independent safety and compliance testing, CB, CE, FCC, UL, before it ever reaches a child's hands. Real hardware, rigorously proven.

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Secure by Design

A connected robot in your home is a serious responsibility. We build security and privacy into MISA at the hardware and software level, not bolted on afterward.

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Always Shipping

Robotics doesn't stand still, and neither do we. New capabilities and real intelligence, delivered over the air, long after MISA leaves the box.

Independently tested

Real certifications, not just claims.

MISA Robot

CB

Internationally recognized electrical safety certification.

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CE

Meets health, safety and environmental standards across Europe.

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FCC

Certified for electronics and radio frequency safety in the US.

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MISA Charger

CB

Internationally recognized electrical safety certification.

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CE

Meets health, safety and environmental standards across Europe.

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FCC

Certified for electronics and radio frequency safety in the US.

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UL

Independently tested against rigorous US safety standards.

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Product-wide

CPC

Children's Product Certificate, independently tested to meet US federal safety standards for children's products under CPSIA.

Trusted by families, recognized by press.

Loved by 100,000+ families in homes worldwide.

As featured in Gulf News As featured in Mashable As featured in TechRadar As featured in Khaleej Times As featured in Gadget Flow As featured in Geeky Gadgets
Our team

The people behind MISA.

MISA is built by engineers, educators, and parents who believe technology should bring families closer, not replace the moments that matter. We're united by one thing: we think kids deserve better than a screen that just entertains them.

The MISA team

Looking ahead

Our goal was never a finished product, it's a future where every child has a patient, curious friend in their corner, however they learn best. That's what the AI mind behind MISA is really for, not just answering questions today, but understanding your child a little better every day after.

See what MISA can do.

From real conversation to bedtime stories and homework help, powered by GPT-5.

Social family robot

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Social family robot

Our first Misa will be half price.

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